How Many Customers Do You Lose When Checkout Is Slow In WooCommerce?

We doubt anyone would disagree – the WooCommerce experience nowadays is hitting the roof like never before! More and more businesses realize the importance of establishing a place for themselves online and seek stable, secure and scalable solutions for their projects. But do you know that while choosing the right platform for web development is important, picking the right WooCommerce hosting is also crucial for the success of your business endeavor?

It’s always excruciating to witness a WooCommerce business’s failed attempts. Of course, there could be numerous reasons behind this unfortunate development – poor website distribution, unsuccessful marketing campaign, competitors’ doing better or perhaps a lack of investments. But what’s truly horrendous is when all the above-mentioned aspects are executed well and by the book only for the hosting to enter the picture and doom everyone’s hard work.

In today’s article, we at HostperCent we’ll discuss the importance of choosing a great hosting service for your WooCommerce – we’ll go to great lengths to explain why most hosting services fail to live up to the client’s standards and will try to provide a handy solution so that any business can excel at sales and revenue. 

Let’s begin!

What Is WooCommerce Hosting and Why Does It Matter So Much?

Web hosting services are Internet-based services that provide the needed architecture and facilities for developers to build, deploy and maintain a website so that it can be up and running online. Companies that provide hosting services are usually referred to as web hosts and their participation in the whole website establishment process is crucial – without a hosting service, no website would be able to exist and sustain the numerous users’ requests and queries.

By specializing in backend infrastructure, web hosting companies offer storage and resources to websites. 

And while every website needs a hosting service, there are certain platforms that require a truly dazzling one, since they often reach high demand and user traffic. We are referring to the WooCommerce websites.

As we all well know, WooCommerce is WordPress’s powerhouse plugin that is aimed at the creation and maintenance of online stores. Since every business nowadays needs to go online to be competitive and establish itself better among customers, it’s of great importance for WooCommerce hosting to be truly up to the highest standards. Let’s discuss why.

Without good WooCommerce hosting, your online store could experience significant problems and obstacles

Business owners usually direct their entire attention to both the inventor and customer support whenever they build and establish their brand online. 

Oftentimes they aim at including a great variety of products and services since that’s truly what’s expected – when visiting a website, the customers desire to come across and witness everything they need. So business owners go to great lengths in their attempts to offer just that.

They invest plenty of their profits in offering a wide variety of products, items and services. A big investment is also the website establishment itself – owners trust developers when it comes to building the platform by showcasing its strongest points: think categories, menus, personalization in terms of products recommendations, including promotional offers and promo codes, integrating various types of payment and delivery methods, featuring marketing campaigns, etc. 

As you can see, running a successful online store requires much effort, attention to detail and dedication. 

But what if we tell you the WooCommerce hosting could potentially ruin the customer’s experience if it’s not specifically tailored to the platform’s needs and expected traffic in terms of scalability, durability and availability?

Imagine the following scenario: Your online store is up and running offering a plethora of products and services your customers might need. It’s a time of the year when your marketing team predicts a peak when it comes to purchases – of course, any business owner would want their platform to be able to sustain the traffic and live up to the client’s standards and buying opportunities. 

Then, all of a sudden, as the customers are browsing your catalogs, adding items to their shopping cart and trying to finalize their purchases, bugs start to occur:

• People reach the check-out point only for the platform to freeze and fail to place the order;

• Perhaps customers find it hard to even browse through the items since the website keeps giving them errors and fails to load all the products and pages;

• A common issue might be the website failing to respond altogether due to increased traffic;

Facing all these troubles can indeed doom any business’s marketing campaigns and preparations when it comes to providing for its customers. It would be a shame for a business to miss out on an incredible opportunity only because the platform meets difficulties in the hosting department.

Yes, we at HostperCent definitely believe that all the above-mentioned unfortunate shortcomings are due to poor WooCommerce hosting services. 

What are some of the possible reasons behind poor WooCommerce hosting?

We’ve already mentioned that picking wisely when it comes to hosting services is absolutely essential whenever a business decides to establish a place for itself online.

Sadly, the majority of hosting providers offer generalized solutions, without being able to foresee whether or not their services would be able to sustain and maintain the platform’s specific needs at any given moment in time. Usually, the hosting companies offer specific parameters in terms of technical requirements and assumed needs. But how can they (business owners and developers included) possibly know what a website might need once it finds itself in an extraordinary situation (think huge sales campaigns and holiday seasons for example)?

Due to the generalized offers of hosting companies, some of the most common reasons behind poor website performance include:

• Instability when it comes to the host’s servers;

• Decreased traffic capabilities;

• Servers that are not frequently and correctly optimized;

• Poor communication between the website’s server and the website’s database’s server – this may result in slow response between the website and its functions;

• In cases of poor and slow communication between the website and the server, the platform may not be able to finalize the purchase;

Even though all these problems and mishaps may sound too technological and peculiar for the business owners and the customers, it’s truly because of them a WooCommerce store might experience difficulties in the customer experience department. Once a website relies on a poor WooCommerce hosting service, this would ultimately lead to failed campaigns, disappointed customers and business owners suffering financial consequences.

It even goes bigger than this – gaining a negative experience, even if it’s once that a customer fails to finalize their purchase, leaves an overall negative mark on the entire business’s reputation. This could quickly result in people refusing to go back to that same WooCommerce and choosing competitors’ businesses instead.

As you can see, owning a successful WooCommerce platform doesn’t only require impeccable web development, dazzling marketing campaigns and outstanding customer support. Business owners often tend to diminish WooCommerce hosting’s importance but reality shows us that it, if not properly selected, can indeed doom a business’s success. 

What does HostperCent do differently when it comes to offering WooCommerce hosting services?

Once we’ve covered some of the most common mistakes business owners and hosting providers make when it comes to selecting proper WooCommerce hosting, now it’s time to direct our attention to what could be done instead.

HostperCent is a hosting service that doesn’t require you to be aware of your business specifications in order to pick the right option for your WooCommerce. In fact, this method oftentimes leads businesses to failure since neither the business owner nor the developers behind the project could possibly know what specifications and requirements the business would need in terms of hosting. 

Instead, we at HostperCent pick the best hosting solutions when it comes to your business based on our technological knowledge regarding what the platform would need. It’s our job to make sure the WooCommerce hosting would be up to the highest standard regardless of the traffic, user queries and overall stability and functionality. With time, we’ve come to the conclusion that a good hosting service simply doesn’t work by just knowing your platform’s parameters – instead, the team behind the service should be able to scale and optimize the hosting on the go based on the current requirements. That’s where we step in.

HostperCent offers enterprise-scaled WooCommerce hosting services that are just a few clicks away – as you land your request, our team will measure multiple characteristics and parameters and make sure we offer what’s truly needed in terms of impeccable service regardless of the circumstances.

With our WooCommerce hosting, you’ll never have to worry whether your platform will sustain huge sales peaks in times of promotions, holiday seasons or special offers. Make your request today and book a call for further talks and information.