How to prevent your WooCommerce shop from crashing during your promotion days?

What could potentially be worse than failure to launch your WooCommerce website? We know – imagine having it all set up only for the monetization part to crumble upon the results of a really bad WooCommerce hosting!

At HostPercent, we try to debunk some myths as well as explain in great detail why the majority of WooCommerce hosting services fail to deliver up to the highest standards. We’ve witnessed numerous cases when a truly dazzling and well-built online store platform fails at the last yet most important part of its existence and success – yes, you’ve guessed it, we are referring to the sales and purchases department. Especially during promotion days, holiday seasons and promotional campaigns.

In today’s article, we’ll talk about some of the main reasons why your WooCommerce shop crashes during promotional days as well as offer thoughtful solutions that promise to deliver an obstacle-free and stable customer experience.

Let’s get down to it!

What does it take for business owners to prepare their WooCommerce shop for increased traffic and a multitude of purchases?

In today’s world, existing online is definitely crucial for any business’s success. While years ago physical stores were thriving, welcoming customers and being the only possible alternative for people to get whatever they need, nowadays the business landscape has changed tremendously with the Internet and technology’s development.

Everybody is online and so are businesses. In order for an enterprise to reach success in terms of growth, sales and recognition, it has to offer impeccable customer experience and availability 24/7. Surely enough, business people took the leap and began investing in establishing online platforms that are able to deliver up to the highest standards. However, what actually frequently stays hidden from the customers at the end is the entire roadmap a business should follow for it to be able to sustain what’s expected.

Promotion days and holiday seasons are always periods of intense efforts and increased workload for businesses

Regardless of whether we refer to Christmas, Black Fridays or simply summer sales, business promotion periods are times when a multitude of aspects, decisions and preparations must be taken into account.

First and foremost, the business must ensure all the inventors – we are referring to items, products, services and virtually everything the business in question is known for and offers its customers. The WooCommerce platform needs to be up and running in order for the customers to be able to browse through the catalogs and choose effortlessly what they desire to purchase. Essentially, all those investments are carefully calculated so that, in the end, the business can reach a certain amount of profit in case the entire campaign runs smoothly and successfully.

Aside from catalogs, product availability and storage sufficiency, businesses should also focus on their marketing campaigns. We all well know that promotion success mainly has to do with proper marketing in terms of recognition, hype and brand statement and awareness among potential customers and the target audience. So it’s safe to say that businesses direct a huge chunk of their investments toward marketing strategies that promise to deliver and gain much-anticipated results.

Last but not least, companies and WooCommerce online shops must ensure an obstacle-free and effortless customer experience. Imagine preparing all the previous steps down to the smallest detail only for a bug to occur and downgrade the entire customer-platform communication. Situations like these can quickly doom any business’s promotion campaign.

Most businesses acknowledge the importance of having a stable, functional and scalable platform that can easily and effortlessly welcome increased traffic and numerous customer queries – that’s why they tend to reach out to impeccable professional developers whose goal is to build, deploy and maintain the entire WooCommerce ecosystem. And while opting for an up-to-the-highest-standards online platform that never fails to deliver in the development department, there is another aspect of its existence that is well worth mentioning and keeping the business’s focus – we are referring to the WooCommerce hosting services.

What happens when the WooCommerce hosting fails to meet the platform’s requirements?

Hosting services play a huge role in the online existence of enterprise platforms. In a nutshell, the hosting’s job is to ensure the needed infrastructure, storage and resources a website needs in order for it to be accessed easily worldwide by every customer.

If the WooCommerce hosting service fails to deliver or experiences bugs during promotion periods or holiday seasons, this could quickly lead to the enterprise’s downfall – people would not be able to browse through the website and finalize their purchases which then quickly leads to bad customer experience and decreased brand reputation.

Some of the most popular hosting-related obstacles and problems include:

Due to increased traffic and purchase placement, the website freezes and is unable to finalize all the purchase steps such as adding the product to the cart, filling in payment and delivery methods and marking the purchase as successful;

Sometimes the time spent on the website could be quite troublesome – people might experience difficulties browsing through the products, reading their descriptions, comparing one item to another, etc.;

In promotion periods when the demand is higher than usual, the hosting might fail to deliver the best results in terms of speed, productivity and functionality;

The purchase might time out due to slow performance and poor hosting maintenance;

These alone are usually reasons that leave a bad impression on people in regard to their customer experience on the platform. Chances are these customers would rather direct their attention and focus to a competitor’s business whose platform doesn’t appear to be showcasing the same bugs and errors.

Essentially, that’s how businesses can truly lose customers due to poor WooCommerce hosting.

In terms of poor hosting for WooCommerce, the customers are not the only ones who experience difficulties navigating through the platform. Business owners and developers, on the other hand, face obstacles themselves.

Whenever the platform times out, freezes or is simply unable to withstand the demand and traffic, owners and developers quickly reach out to the hosting support in desperate need of assistance and help. What happens is that oftentimes the hosting support is either overwhelmed by queries and tickets (promotion periods are busy and important times to a majority of businesses) or unable to react quickly and resolve the issue on the spot.

Most of the time hosting support agents have generated and previously established steps when it comes to debugging issues – all these operations usually slow down the entire communication and take valuable time in which customers are choosing to leave the platform and finalize their purchases elsewhere.

So what businesses owners need to realize is that the best practice is for them to try to prevent all these scenarios altogether instead of counting on hosting support agents to get rid of the problem – in reality, they would, but not on the spot, leaving a business with failed purchases, lost sales and doomed promotion campaigns altogether.

Counting on a good WooCommerce hosting service is essential when it comes to running a successful online business

As we’ve already stated, the development and the building stages of a website are essential yet simply not enough for the long-time successful run of a business. The hosting service is equally as important since it delivers stability, functionality and availability in terms of visits, website interactions and sales.

The problem with the vast majority of WooCommerce hosting services is that they showcase a specific number of requirements and website parameters business owners should choose from. It’s almost like deciding whether a certain game would be compatible with your device in terms of CPU, RAM and video graphics. And while all those requirements are crucial for the smooth run of catchy gameplay, they are certainly not enough when it comes to hosting services.

The thing is there is no way the business owner or even the developers behind a certain project could know whether certain hosting specifications and parameters would do the platform justice.

Of course, there are basic criteria that show promising results when it comes to hosting services – all business owners and developers should pay attention to whether the host provides stable servers, the capability of withstanding huge amounts of traffic all at once, optimized servers, fast connection between the website and its services, impeccable 24/7 customer support, etc. But upon choosing the right hosting for the WooCommerce platform, the business owner has no idea whether all specific parameters would simply be enough. That’s the main reason why websites time out or freeze – once an unforeseen situation arises, the hosting turns out to be unable to keep the platform up and running.

That’s where HostPercent enters the picture

HostPercent is a hosting service that aims at providing WooCommerce hosting that manages to deliver what’s expected.

What’s different in our approach is that we don’t require our customers (business owners and their teams of dedicated developers) to be aware of what their platform needs in order to run successfully and smoothly at all times. Instead, we believe that’s our job – it’s the hosting provider who needs to be able to foresee and decide what’s best in terms of parameters and requirements.

We aim at ensuring the website’s technical stability in all aspects – starting from producing quality code in terms of impeccable development teams, to providing suitable structure and stable WooCommerce hosting. We don’t expect our customers to be tech-savvy and know in great depth what their platform needs – we are here to do all those calculations for the customers and come up with what’s best for each individual business. Whatever it takes for the WooCommerce platform to be up and running, we are here to ensure it and deliver results.

Choose wisely when it comes to the WooCommerce hosting service – opt for a quick call today

By far you’re probably well aware of just how important the hosting service is for your WooCommerce.

Owning and running a successful online business doesn’t simply require great development teams – a huge chunk of the impeccable customer experience comes from the stability, structure, and functionality of the platform all of which are backed up by the hosting provider.

Businesses should no longer worry whether or not their platform would withstand the promotion days and holiday seasons traffic increase and enormous sales demands – all they need is to be supported by an adequate and specifically tailored hosting service that is here to ensure the smooth and effortless browsing and purchasing experiences of their dedicated group of users and long-term customers. We at HostPercent believe we can do the job – shall we discuss your business and WooCommerce matters over a cup of freshly brewed coffee?